RESEARCH AND DEVELOPMENT OF DIGITAL INNOVATIONS IN TODAY'S AUTOMOTIVE INDUSTRY

Filatov Grigory Igorevich

The article deals with issues related to the peculiarities of the influence of research and development of digital innovations on the state and prospects for the development of the automotive industry. Special attention is paid to the essence of digital innovations in the automotive industry, the most striking examples are given. The dynamics of investments and investments in digital developments is also considered. In addition, the drivers for the digitalization of automotive companies have been formalized.

Keywords:digitalization, innovations, auto industry, market, consumers, demand.