ANALYSIS OF THE FINANCIAL STATE AND INVESTMENT ATTRACTIVENESS OF FOREIGN COMPANIES IN THE TRANSPORT INDUSTRY

Maleshina L. M., Shatskaya I. I.

The issue of investment attractiveness is relevant for representatives of the transport industry, since the COVID-19 pandemic has revealed the need for digitalization, which is associated with high financial costs. Since a unified methodology for assessing investment attractiveness has not yet been developed, the authors studied the possibility of using various financial indicators and ratios. It is shown that a comparative analysis with similar representatives of the same industry in dynamics makes it possible to judge the attractiveness of investing in a particular company. As a starting point for identifying successful and promising companies, the indicator "market capitalization" was chosen. The study determined the dynamics of market capitalization, investment multipliers and liquidity ratios of companies in the transport industry from 2018 to 2022. This five-year interval includes a period of instability in the global market, which made it possible to determine how this situation actually affected economic performance, as well as to understand whether it created any financial problems for the companies selected for analysis.

Keywords:investment attractiveness, market cap, financial ratios, investment multipliers, liquidity