Schetinina E. D. (Doctor of Economic Sciences, Professor,
Head of the Department of Marketing
Belgorod State Technological University
named after V.G. Shukhov (Russia, Belgorod)
)
Chizhova E. N. (Doctor of Economic Sciences, Professor,
Head of the Department of Theory and Methodology of Science
Belgorod State Technological University
named after V.G. Shukhov (Russia, Belgorod)
)
Kochina S. K. (Candidate of Economic Sciences, Associate Professor
Belgorod State Technological University
named after V.G. Shukhov (Russia, Belgorod)
)
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The activity of any industrial enterprise is associated with numerous and diverse threats emanating from the internal and external environment. This fact requires the management of enterprises to take timely and deci-sive actions within the framework of risk management. In order for these management actions to provide the desired result, it is necessary to con-duct a quantitative assessment, which allows for the diagnosis of risks of an industrial enterprise. This study provides a methodology for diagnos-ing marketing risks, the result of which is the calculation of the probabil-ity of their occurrence.
Keywords:risk, industrial enterprise, marketing risks, diagnostics, probability of risk
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Read the full article …
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Citation link:
Schetinina E. D., Chizhova E. N., Kochina S. K. DIAGNOSTICS OF MARKETING RISKS IN THE MANAGEMENT OF AN INDUSTRIAL ENTERPRISE // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2023. -№04/2. -С. 58-63 DOI 10 .37882/2223–2974 .2023 .04–2 .17 |
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