DIGITAL TRANSFORMATION OF BUSINESS ON THE EXAMPLE OF THE CVM PRODUCT

Kurbatov Vladislav Aleksandrovich, Badulina Anna Vadimovna

Digital transformation of retail is an important factor in the development of modern business. Over time, consumer demands for comfort and quality of service are increasing, while traditional retail spaces are shrinking. In these conditions, retailers need to change, providing platforms that meet the requirements of digital customers. The situation caused by the COVID-19 pandemic has forced many companies to rethink their approach to retail. Many retailers are successfully implementing e-commerce, platforms for online ordering and inventory management, which help to speed up and improve sales processes. One of the most noticeable trends is the transition to online shopping and the development of new digital models, such as stores without salespeople, virtual fitting rooms, etc. In addition, digital platforms can help retailers reduce staff and tax costs. Many retail companies strive to adapt to changing realities and meet the needs of consumers, who often prefer online shopping for safety and convenience reasons. However, to achieve positive results in the digital transformation of retail, money and resources need to be invested in creating new systems and technologies. It is also necessary to invest in training employees so they can use new technologies. Digital transformation of retail also requires flexibility and the ability to quickly adapt to changing consumer and market requirements. This article discusses modern directions of digitalization in retail, analyzes key drivers and issues of this process. It also presents digital transformation technologies for business, using the example of the CVM product.

Keywords:retail, digital transformation, business model optimization, data analytics, artificial intelligence, mobile commerce, CVM