TRENDS AND PROSPECTS FOR THE DEVELOPMENT OF THE ADVERTISING MARKET

Dolgov Aleksandr Aleksandrovich

The article discusses the key vectors of the development of the advertising market at the present stage and its prospects. Special attention in the research process is paid to trends associated with the use of artificial intelligence technologies. The most popular advertising channels in the near future are also highlighted. Particular emphasis is placed on the development trends of such a segment as video advertising and consumer expectations.

Keywords:market, advertising, Internet, video, channel, search