DEVELOPING SALES IN THE CONDITIONS OF GLOBAL COMPETITION

Mezentsev Dmitrii Andreevich

This paper considers the issue of tools, methods and ways of sales development in the framework of global high competition. The author reveals the peculiarities of business process management in the context of sales on the example of the Russian market for the production of flour products. The author describes the main problems faced by companies in promoting services in a highly competitive market. The article contains a theoretical analysis of methods that contribute to increasing sales of companies that are beginning to enter the market in the global competition of networks. The article presents conclusions regarding the effectiveness of the described methods, and also considers the possibilities of applying the Pareto rule in modern economic realities. The work includes a description of the main stages of promotion of goods and services of the company in the context of globalization, taking into account the dominance of networks in various market segments. The author considers the possibilities of using outdoor advertising as a tool to promote the company in the market through interaction with networks. The author presents theoretical conclusions that the use of outdoor advertising, the connection of the Pareto theory in entering the market of goods and services opens up great opportunities for the entrepreneur for effective promotional activities.

Keywords:sales, globalization, competition, sales channels, trade networks