TRENDS IN THE APPLICATION OF INNOVATIVE TECHNOLOGIES IN INTERNATIONAL BANKING ACTIVITIES

Zubtsova Daria Nikolayevna

This research paper discusses important innovative technologies that are being actively applied in today's banking sector to enhance competitiveness and improve customer service. One of the key elements is machine learning, which allows banks to analyze data, identify patterns and create predictions, thus increasing artificial intelligence and decision-making ability. The research paper also takes a closer look at blockchain technologies that provide immutability of data and promote trust between transacting parties, as well as open APIs that make it easier for banks to interact with customers and third-party developers. Importantly, the use of such innovations leads to lower operating costs, higher profitability and more convenient and personalized services for customers. In addition, the text points to the role of regulation, including the PSD 2 standard in the European Union, in fostering competition and the development of online payments. All these factors make innovative technologies an integral part of the modern banking industry, contributing to its development and strengthening in the financial services market.

Keywords:machine learning, artificial intelligence, RPA, blockchain technologies, open APIs, competitiveness, transaction costs, customers, regulation, innovation.