ASSESSMENT OF THE EFFECTIVENESS OF INVESTMENT PROJECTS AS A FACTOR OF GROWTH IN BUSINESS VALUE

Imamov Marsel Mukatdisovich

the scientific article presents the results of a study of the need to assess the economic efficiency of a company's investment projects while ensuring growth in business value. The relevance of the problem is due to the limited financial resources used to finance investment projects. Therefore, it is important to determine the most economically potential project areas of the company that will be effective and contribute to the growth of business value. The work identifies the need to evaluate the effectiveness of investment projects when managing business value. The main methods for assessing the effectiveness of investment projects are considered. The mechanism for generating business value growth is described, where the most important stage is assessing the effectiveness of investment projects.

Keywords:investment project; efficiency of the investment project; efficiency mark; investment project assessment; business value; Project evaluation methods