THE ROLE OF THE "TRUST" PHENOMENON IN THE IMPLEMENTATION OF SOCIO-ECONOMIC STRATEGIES FOR SUCCESSFUL AGING OF WOMEN

Frolova E. V., Rogach O. V.

The article analyzes modern scenarios of women's aging, substantiates the role of trust in the implementation of socio-economic strategies for successful aging. In the conditions of social polarization of incomes of the population, the scenarios of women's aging range from "life for themselves" to the implementation of savings models of consumption, dependence on the help of close relatives. Financial stability, being the basis for successful aging, however, does not guarantee the implementation of this scenario. In their article, the authors substantiate the influence of such types of trust as internal, interpersonal and institutional on the strategies of successful aging. Internal trust allows a woman to determine for herself individual models of aging and maintaining external attractiveness, regardless of the stereotypes imposed by society and the social environment. Institutional trust reduces the social anxiety of women, forms more optimistic assessments of life plans, high socio-economic activity. Interpersonal trust, in turn, ensures overcoming the social exclusion of older women, forming a space for sustainable communication ties

Keywords:trust, aging, women, institutional trust, interpersonal trust