NEW TECHNOLOGIES AND THEIR IMPACT ON THE STATE OF FINANCIAL SERVICES MARKETS IN THE FINANCIAL SECTOR

Shchurov Mikhail Yurievich

The relevance of the financial services market lies in the fact that new technologies have an impact on its state. The article proves that new technologies (such as complex use of artificial intelligence, blockchain, data protection, data encryption, mobile applications and internet banking, as well as a number of others) radically transform both the institutional infrastructure of the national payment system of the Russian Federation (contributing to the development of multifunctional intermediaries) and the structure of operations in the national payment system (forming its main advantage - speed of operation). The specificity of such transformations is increasingly changing the profile of the financial services market by maximizing the expansion of their nomenclature, personalization, and customer service orientation. The author has studied both theoretical and practical aspects of such transformations.

Keywords:national payment system; operators; credit organizations; monetary funds