EVALUATION OF THE EFFECTIVENESS OF CONSUMER PROTECTION IN FINANCIAL SERVICES UNDER THE CONDITIONS OF DIGITALIZATION

Ternovskaya E., Mazur A., Dikareva

Digitalization and the rapid introduction of modern technologies cover almost all spheres of human activity and are a necessary condition for the development of the country's economy. In the current context of globalization with the active development of technology in the financial industry there is an active expansion of the use of products and services provided in the financial market using digital channels and technologies. At the same time, the creation of new opportunities generates a number of completely new problems in the acquisition and use of financial products, which requires the development and improvement of consumer protection measures in the context of digitalization.

Keywords:digitalization, financial services, consumer protection, unfair practices