REGIONAL PRACTICE DEVELOPMENT OF DIGITAL TECHNOLOGIES IN TOURISM: ON THE EXAMPLE OF THE VOLGOGRAD REGION

Zolotovskiy Vladimir A.

The purpose of the article is to reveal the specifics of the regional tourist digitalization experience and excursion services. It was concluded that the systemic totality of tourist resources and the cultural code of territories in their information’s and communications unity determine the practice of regional tourist and excursion services digitalization, as well as enhance the attractiveness of heritage objects and tourist interest. One of the most important results of tourist and excursion services digitalization is to increase the effectiveness of the tourism educational and patriotic component. The topic of applied research identified at the regional level, in its theoretical and practical part, is implemented in the most effective form by intersectoral scientific groups of educational institutions.

Keywords:digital transformations, digital tourism, virtual reality, augmented reality, heritage tourism