Pisarevskaya Natalya Sergeevna (Candidate of Philological Sciences, Associate Professor of the Department of Advertising and Public Relations of the Moscow International University)
Zadorozhnaya Evgenia Vladimirovna (Candidate of Legal Sciences, Associate Professor of the Department of History, Theory, State and Law and International Law of the Moscow International University)
Lobza Olga Valerievna (candidate of psychological sciences, associate professor, associate professor of the department of general and social psychology of the Federal State Autonomous Educational Institution of Higher Education "Moscow State Institute of International Relations (University) of the Ministry of Foreign Affairs of the Russian Federation", Odintsovo branch, Moscow region, Odintsovo)
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The article presents modern trends in business communication, examines various aspects of business interaction, analyzes the main trends in the field of business communication, including the introduction of digital technologies, and the transformation of methods of interaction based on the use of new platforms. The authors consider the impact of these trends on the effectiveness of business communication. The article also describes the business interaction of a manager with subordinates and the communicative competence necessary for a modern leader.
Keywords:communication, business communications, communicative competence, digital technologies, management and leadership, communication interaction with authorities, mediation
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Citation link:
Pisarevskaya N. S., Zadorozhnaya E. V., Lobza O. V. MODERN BUSINESS COMMUNICATION: PROSPECTS AND CHALLENGES // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2024. -№05. -С. 197-201 DOI 10.37882/2223-2974.2024.05.27 |
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