ABNORMATIVE VOCABULARY IN SOCIAL NETWORKS AND VIDEO PLATFORMS AS A WAY TO FORM THE VALUES AND SPEECH PICTURE OF THE YOUNG GENERATION

Mashkovich Olga Alexandrovna

The aim of the study is to identify the degree of influence of profanity in social networks and video platforms on the value-speech picture of the younger generation. The article describes the grounds for studying the phenomenon of obscene vocabulary in the context of the modern information field, the development of a questionnaire as a tool for sociological research, and the questionnaire procedure. The scientific novelty lies in the definition of a new function of obscene language, used today as a leading tool for attracting an audience and forming value-speech norms of modern students in the context of consumption of content on social networks and video platforms. The results of the study demonstrated the loss of taboo, familiarity and mass presence of obscene language in the information field of the younger generation. It is determined that the mat is becoming one of the leading tools for engaging a young audience in the context of digital consumerism, high content competition and the mediatization of the information space. It was revealed that the vast majority of modern students assess the presence of a mat in the information field neutrally, do not consider prohibitions on obscene language necessary, and also do not associate the influence of a mat in the media space on the amount of obscene language in their own speech.

Keywords:sociolinguistics, obscene vocabulary, value-speech picture of the world, mediatization, social networks, modern students