ON THE QUESTION OF THE USE OF DIGITAL FOOTPRINT IN THE COMMERCIAL ACTIVITIES OF ORGANIZATIONS

Chernova P. A., Shobey L. G.

The article raises the issue of using the data that makes up the digital footprint when carrying out commercial activities of organizations. The concepts of «digital footprint» and «digital shadow» are explored. Their role in the commercial activities of the enterprise is described. Attention is focused on the inadmissibility of violating the requirements of the legislation on personal data when processing this information.

Keywords:digital footprint, digital shadow, Big Data, personal data, information protection