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CORPORATE CULTURE MENEGMENT: MODERN TRENDS

Malaya Olga Gennadievna  (Associate Professor of the Department of Advertising and Public Relations, Candidate of Pedagogical Sciences, Associate Professor Moscow State Institute of Culture, Moscow, Russia )

корпоративная культура, функции корпоративной культуры; управление корпоративной культурой; субъект и объект; современные тренды управления корпоративной культурой

Keywords:corporate culture, functions of corporate culture; corporate culture management; subject and object; modern trends in corporate culture management
 

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Citation link:
Malaya O. G. CORPORATE CULTURE MENEGMENT: MODERN TRENDS // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2024. -№06. -С. 56-58 DOI 10.37882/2223-2974.2024.06.26
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