THE SOCIAL PROFILE OF MILLENNIALS AND THEIR CONSUMER PATTERNS: BIBLIOGRAPHIES

Martynenko Svyatoslav Vladimirovich

This article analyzes the social and consumer characteristics of the millennial generation, which is a unique generation coming after Generation X. The article examines the main features of this generation, including their dependence on social networks, the desire for individualism and cosmopolitanism, as well as their easy learning and frequent change of activities. In addition, the problem of studying the identification of the social profile of millennials and their consumer patterns, as well as their adaptation to rapidly changing social conditions, is being investigated.

Keywords:Millennials, social profile, consumer patterns, consumer behavior