FEATURES OF DIGITAL TRANSFORMATION FOR SMALL BUSINESSES

Zolotarev Sergey Aleksandrovich

The purpose of the study is to analyse the peculiarities of digital transformation of small business. In the process of research the author of the article used system and functional approaches and applied methods of general scientific knowledge on the basis of which it was possible to identify the main features of transformations in the sphere of transition of small business enterprises to digital information communication integrated space of fundamental technological interaction. The content of the interpretation of the concept of "digital transformation" is revealed, the types of digital technologies used by small business enterprises, the composition and directions of costs for digital transformation of activities are determined. The scientific results of the study are presented by the differences in the applicability of digital technologies in the industry functional sectors, which determine the peculiarities of digital transformation in relation to the quality of digitalisation strategy development for each small business.

Keywords:small business, digitalisation, features of digital transformation, strategy, IT-technologies, business structure, performance efficiency.