KEY SALES TRENDS IN THE HOTEL BUSINESS IN THE MODERN CONDITIONS

Shumakova Elena Viktorovna

In the article, the authors consider the current situation in the Russian hotel business in the context of the post-crisis period and foreign policy sanctions, changes in the economic situation in Russia. The authors investigated the trends in the development of hotel services sales in Russia. The article is presented the results of the analysis of the marketing strategy changes and the attributes of hotel business services. The recommendations are designed the sales channels development in the modern conditions for representatives of the hotel business.

Keywords:hotel business, sales channels, marketing strategies