DIGITALIZATION AND ITS IMPACT ON THE ACCESSIBILITY OF FINANCIAL SERVICES FOR CITIZENS

Kishkinova O. A., Yakovleva O., Liseikina O. V.

Over the past few years, digital financial services have significantly transformed the financial sector in many countries. One of the main advantages was the increased accessibility of financial products and services to a wide audience of consumers, including those who, for one reason or another, did not have access to financial system products. The article examines Russia's experience in increasing financial accessibility as a result of digitalization of socio-economic processes. Russia is implementing government programs aimed at supporting and developing financial accessibility, including subsidizing and preferential lending programs for certain categories of citizens. The Bank of Russia is actively working to increase financial accessibility as part of its digitalization strategy. A significant role in increasing financial accessibility belongs to the EBS (unified biometric system) and SBP (fast payment system) systems, the introduction of which has significantly increased the convenience of using financial services for the Russian population, contributing to a more inclusive and modern financial system. Based on the results of the study, recommendations are proposed to increase the level of financial accessibility for the Russian population in modern conditions.

Keywords:accessibility of financial services, financial accessibility, digital technologies, digitalization, digital transformation, the impact of digitalization