KEY THREATS AND PROSPECTS FOR THE DEVELOPMENT OF THE DIGITAL ECONOMY

Garbuzova T. G., Zolotova Ya. V., Kupriyanov A. V., Kharchenko N. L., Idrisov A. R.

in the digital era, the digital economy is becoming a key factor in business development and changing consumer behavior. With the growing availability of the Internet, the development of mobile devices and a breakthrough in artificial intelligence, digital technologies are creating new opportunities for both businesses and consumers. In this article, we will look at how the digital economy is opening up new horizons for business and transforming the relationship between companies and consumers. The article examines the opportunities that the digital economy provides for both companies and consumers, as well as the challenges they face in this process.

Keywords:digital economy, innovation, digital transformation, competitiveness.