ECONOMIC INSTRUMENTS OF INFLUENCE ON THE MEDIA LANDSCAPE IN POST-SOVIET RUSSIA

Dobrynina Ksenia Bayzetovna

The economic component of individual issues of media landscape subjects management is briefly analyzed, financial statistics of a number of domestic media outlets are presented, and their individual advantages are highlighted. An optimal retrospective review of the media landscape in the post-Soviet period is given. A conclusion is made about the guidelines for further development of the media landscape, which are based on the successful experience of individual segments of the media market.

Keywords:media landscape, information market, mass media, magazine industry, printed products, advertising market.