Pisarevskaya Natalya Sergeevna (Candidate of Philological Sciences,
Associate Professor, Associate Professor of the Department of Management
ANOVO "Moscow International University", Moscow
)
Tolmacheva Irina Vilievna (Candidate of Economic Sciences,
Associate Professor, Associate Professor of the Department of Management,
ANOVO "Moscow International University", Moscow
)
Kozhina Veronika Olegovna (Candidate of Economic Sciences, Associate Professor, Head of the Department of Management,
ANOVO "Moscow International University", Moscow
)
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The article analyzes the main aspects of communication management in the digital space, as a result of which the importance of adapting the organization’s communication processes to modern technologies and the rapidly developing digital environment is emphasized. Digital solutions that contribute to the implementation of the organization’s communication tasks are considered, and the need to use an integrated approach in managing communications in the digital space is noted. The results of the survey “Efficiency of Communications Management in the Digital World” are described.
Keywords:communication, communication management, digital technologies, management, interaction, organization.
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Read the full article …
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Citation link:
Pisarevskaya N. S., Tolmacheva I. V., Kozhina V. O. EFFECTIVE COMMUNICATION MANAGEMENT IN THE DIGITAL SPACE // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2024. -№11. -С. 191-194 DOI 10.37882/2223-2974.2024.11.30 |
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