PERSONAL SOCIAL RESPONSIBILITY AS A FACTOR IN THE DEVELOPMENT OF SOCIAL RELATIONS

Sipunova Nadezhda Valentinovna

The author analyzes the concepts of PSR as an integral part of the corporate responsibility system, correlates the concepts of responsible consumer behavior and PSR. The article presents the definition of PSR in terms of its internal orientation: as a person's responsibility for personal social well-being. The author defines the main components of PSR and presents their analysis from both the point of view of external and internal orientation of social responsibility, as well as from the standpoint of influence on social relations.

Keywords:personal social responsibility, social relations, charity, economic responsibility of the individual, responsible consumption