ANALYSIS OF GENESIS OF THEORETICAL APPROACHES TO THE CONCEPT OF A BUSINESS ECOSYSTEM

Kievsky М. A., Ternavshchenko K. O.

In classical economic theory, there is a basic concept that all economic agents are distributed across industries. Strong competition is generated within each industry and is an important condition for effectiveness of market economy as a whole. In addition, it’s counted that economic agents act rationally, and economic cycles have a frequency. For a long time, this was enough, but with the development of economic relations and the emergence of new trends, everything has changed. The article discusses approaches to the definition of "ecosystem", reveals the essence of this phenomenon, the basic principles of the ecosystem business model and its advantages over other forms of business. The author's definition of this phenomenon is presented as a conclusion.

Keywords:ecosystem, co-evolution, competition, cooperation, environment of opportunities, business landscape, platform.