DEVELOPMENT OF THE LEGAL FOUNDATIONS OF THE TOURISM INDUSTRY THROUGH THE INTEGRATION OF REGIONAL IMAGE POLICY

Nabiev Sergey Rufailovich

The article highlights the issues of attracting foreign tourists to Russia, as well as aspects of the development of domestic tourism. At the same time, as practice shows, the main, most effective, comprehensive and fastest key to the development of the tourism industry in individual regions of the Russian Federation is the formation of a regional image or brand with which tourists will associate a particular region of Russia or even a single settlement. It is determined that an important task in the direction of integrating regional image policy and the development of tourism brands is the creation of a legal framework that will make it possible to implement a number of measures and measures aimed at the development of tourism in Russia and its administrative-territorial entities. The research revealed that the gradual development of tourism in Russia entails the actualization of new problems and challenges. In particular, it was determined that today the integration of regional image policy, including in the field of rural tourism, is hindered by legislative gaps and conflicts caused simultaneously by the federal and regional levels of legal regulation, which are not properly coordinated with each other. The proposed legal recommendations will ensure the improvement of the legal foundations of the tourism industry, in particular, create the prerequisites for further image (brand) popularization of rural tourism in the Russian Federation.

Keywords:tourism, rural tourism, tourism industry, regional tourism brand, tourist image, image policy.