ATTRACTING BLOGGER/CELEBRITY AMBASSADORS AS A MARKETING PROMOTION STRATEGY THE BRAND ON THE EXAMPLE OF THE NBA CLUBS

Divakov Pavel Igorevich

This article discusses the possibilities of attracting bloggers to cooperate as a major marketing step and advertising to promote the brand of the National Basketball Association. Now, at the stage of development of digital technologies and the online environment, bloggers are the main element of an advertising strategy, promoting important information to the masses. The purpose of the article is to identify the main brand promotion tools of the National Basketball Association clubs through bloggers and celebrities. The scientific novelty lies in the fact that the knowledge concerning successful marketing case technologies for the promotion of the sports industry has been updated. The results of the work confirm the importance of switching to online technologies in popular social networks, where sports fans can find out the news. The importance of bloggers' work for the promotion of sports brands is confirmed.

Keywords:NBA, blogger, ambassador, marketing strategy, promotion, sports, clubs.