Pisarevskaya Natalya Sergeevna (Candidate of Philological Sciences,
Associate Professor of the Department of Advertising and Public Relations,
ANOVO "Moscow International University", Moscow
)
Tolmacheva Irina Vilievna (Candidate of Economic Sciences,
Associate Professor of the Department of Management,
ANOVO "Moscow International University", Moscow
)
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The article discusses the effect of "the economy of the general" - a concept according to which attention becomes the main resource and its development in the digital space. An analysis is conducted aimed at attracting attention and disseminating information through social networks, generally broadcast content on the structures of the world of a modern person, as well as the impact of influence on the audience in the conditions of spatial spaces. The results of the survey "Features of the economy of the economy" are presented.
Keywords:attention economy, digitalization, engagement, social networks, audience, content.
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Read the full article …
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Citation link:
Pisarevskaya N. S., Tolmacheva I. V. FEATURES OF THE ATTENTION ECONOMY IN THE DIGITAL SPACE // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2025. -№10. -С. 173-176 DOI 10.37882/2223-2974.2025.10.30 |
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