THE HISTORY AND CURRENT STATE OF THE DEVELOPMENT OF ELECTRONIC TRADE IN AGRICULTURAL PRODUCTS IN CHINA

Liu Zining, Zhao Zelin

The article reveals to the study of the history of the development of electronic trade in agricultural products in China, the analysis of the current state of the market and the identification of key factors influencing its dynamics. The paper examines the stages of development, government support, the main e-commerce platforms, problems and prospects for the development of the sector. In conclusion, recommendations are made for further improvement and optimization of e-commerce in agricultural products in China. The research goal is to consider the possibilities of developing e-commerce in agricultural products in China. The research objectives are to consider the main approaches to the history of the development of electronic trade in agricultural products in China, which are currently available in the scientific literature; to identify the features of online trade in agricultural products. The research methodology is based on a systematic approach. The methods of the general scientific group were used in the work: analysis, synthesis, induction, deduction, as well as the formal-logical approach. The study also involved statistical analysis. Based on the results, the author concluded that the current state of the agricultural products market is characterized by a huge scale, high competition and the active use of advanced technologies. Despite the existing problems, the prospects for the development of e-commerce in agricultural products in China look very optimistic.

Keywords:electronic commerce, agricultural products, digital economy, online platforms, public policy, agriculture, development, current trends.