CUSTOMIZATION OF MANAGEMENT PRACTICES: IMPACT ON PERFORMANCE

Medvedeva N.

This article examines the transfer of customized solutions from the manufacturing sector to management. It explores the prerequisites for the demand for customization in the context of the narrowing of universal management practices in response to the demand for more flexible and personalized management solutions. It focuses on the adaptability of customization practices and the impact of customization on the performance of application areas. The relationship between the digital transformation of public administration and the development of proactive customization is demonstrated, taking into account the risks and trends of complex regulation.

Keywords:customization, mass customization, manufacturing, management, performance