MANAGING ECONOMIC POTENTIAL AND INCREASING THE COMPETITIVENESS OF AGRO-INDUSTRIAL ENTERPRISES

Silakova V.

The article explores the economic mechanisms for managing the potential of agro-industrial enterprises operating in the field of processing and catering. The role of digitalization of management and marketing processes, as well as technological renewal of the production base as factors of increasing competitiveness and financial stability is justified. Based on the economic analysis, the impact of the comprehensive implementation of management, organizational and technological solutions on the cost structure, parameters of the production program and the results of economic activity is shown. It was concluded that a systematic approach to the development of food enterprises in the context of the transformation of the agri-food market is advisable.

Keywords:agro-industrial complex, economic potential, enterprise competitiveness, food industry, Cost management digitalization, production program, financial sustainability.