STUDIES OF FONTOGRAPHIC IMAGES BASED ON AN ASSOCIATIVE EXPERIMENT

Philippovich A. Y.

The article is devoted to the development of methods and tools for cognitive modeling of fontographic images and compositions, the relevance of the topic is determined by the lack of systems that take into account the psychological perception of the user of certain fonts in the interfaces. They are the purpose and objectives of the study. It is proposed to use an associative experiment. The task of generating questionnaires for the survey and the formation of a font associative dictionary is described. The main scientific result of the study will be a cognitive model and methodology for analyzing typographic images. Based on the results of experiments, a dictionary of fontographic images and an associative fontographic network are created (by analogy with associative dictionaries).

Keywords:cognitive model, font, typefase, associative experiment, associative dictionary, fontographic