PROBLEMS AND PROSPECTS OF DIGITAL TECHNOLOGIES ADAPTATION IN COMMERCIAL ENTERPRISES OF THE RUSSIAN ECONOMY

Kharichkin Alexey Kirillovich

This article examines the key trends in the digital transformation of the Russian economy in the modern world, considering the active processes of import substitution. The study focuses on the adaptation of big data technologies, including quality management, storage and processing. In the main part of the work, we examined the features of using big data in the Russian market and focused on aspects related to their qualitative characteristics. In the proceeding part of the article, current directions of domestic engineering in the field of DBMS, cloud and platform services were investigated, and the principal areas of their implementation were presented. As a result, we proposed modern approaches for the comprehensive analysis of an enterprise’s information base, such as LANG and the context-aware model, and identified potential areas for the development of Russia’s digital base.

Keywords:Digital transformation, economical digitalization, digitalization of companies in Russia, import substitution, big data, data quality, domestic engineering.