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In the context of globalization and accelerated progress, the introduction of automated systems is becoming an integral part of the survival and growth strategy for most industrial enterprises. This is due to a variety of factors, including the need to increase productivity, improve product quality, reduce costs and minimize the human factor in production processes. Automation in industry benefits greatly from the use of virtual design and simulation. These technologies make it possible to improve the development process, reduce costs and improve the quality of the final product. The article discusses the characteristics and advantages of using various virtual design and modeling technologies in the activities of an industrial enterprise. The focus is on technologies such as digital twins, as well as 3D modeling and simulation. In recent years, they have become an important tool for modern industrial enterprises, helping them to increase efficiency, reduce costs, improve product quality and ensure safety. Technologies such as programming and testing of programmable logic controllers, production and logistics planning using industrial modeling, the use of modeling to analyze and optimize production processes, virtual methods of control and diagnostics to ensure product quality, training and ensuring the safety of industrial personnel were also considered.
Keywords:production automation, production efficiency, industry, innovative technologies, 3D modeling, simulation, digital twin
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