ANALYSIS OF STEAM ONLINE SERVICE FOR DIGITAL DISTRIBUTION OF COMPUTER GAMES AND PROGRAMS

Gladun Vladimir Vadimovich, Pantykhin Andrey Maksimovich, Malinin Ilya Igorevich, Molodyakov Sergey Aleksandrovich

An analysis of Steam, an online service for digital distribution of computer games and programs, is presented. Stimulated by the rapid growth of digital content and the wide variety of game products, Steam has become an important source of data for researchers, developers, and investors in the game industry. Software for working with the service was developed. User preferences by genre, pricing trends, popularity of games, their ratings and reviews were analyzed. Sales dynamics, audience segmentation and evaluation of competitiveness of products on Steam platform are considered. Recommendations on how to apply the results in practice are presented.

Keywords:data analysis, online service, Steam, video games.