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Brand evaluation as a basis of client capital of the organization

Krivovyaz A.   (Krasnoyarsk State Trade and Economic Institute)

The article deals with current issues of classification of intellectual capital. Analyzed the existing literature in the modern economic approaches to understanding the content of intellectual capital and its components. The approaches to determining the value of the components of intellectual capital. A review of the author's position is formulated on the approaches used to assess the brand as part of the client organization capital.

Keywords:intellectual capital, brand, goodwill, trademark, valuation
 

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Citation link:
Krivovyaz A. Brand evaluation as a basis of client capital of the organization // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2011. -№02. -С. 30-33
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