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Formation of the brand as a method of increasing competitiveness in the field of cellular

Silantyev P.   ()

One of the main factors of enhancement of the competitiveness of the enterprises of cellular communication is the formation of the brand. Studies show whether, what is the value of branding in increasing the competitiveness of enterprises enterprises of cellular communication exaggerated. The traditional marketing approach to creation of a brand of works effectively in a growing market. The stability-no. or shrinking market by reducing disposable income purchase-purchasers formation of the brand is based on the rationalization of consumer behaviour

Keywords:Brand of cellular communication, The rationalization of the demand, The rationalization of the brand

 

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Citation link:
Silantyev P. Formation of the brand as a method of increasing competitiveness in the field of cellular // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2011. -№02. -С. 46-49
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