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Mechanisms of bank competitiveness management

Velichko Stanislav Sergeevich  (Ph. D. Student, St. Petersburg Institute for Education in Humanities)

the present paper contains an analysis of different approaches towards definition of competitiveness. Correspondence between bank competitiveness and bank product competitiveness is established. Main strategies of competitive advantage in the field of banking services are described.

Keywords:bank competitiveness, bank product, competitive advantage
 

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Citation link:
Velichko S. S. Mechanisms of bank competitiveness management // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№04. -С. 52-57
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