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Franchising as a form of cooperation: An attempt at analysis

Narkevich Elena Grigorievna  (Ph.D. student, St. Petersburg Institute for Education in Humanities)

the present paper contains an analysis of existing approaches towards franchising. We demonstrate that existing definitions are based on a single feature of franchising and do not encompass all its nature. Characteristic features of franchising are listed. A new definition based on these features is proposed.

Keywords:franchising, franchisor, franchisee, access to resources, outsourcing.
 

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Citation link:
Narkevich E. G. Franchising as a form of cooperation: An attempt at analysis // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№04. -С. 22-25
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