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Importance of Franchising for commercialization of services

Narkevich Elena Grigorievna  (Ph.D. student, St. Petersburg Institute for Education in Humanities St. Petersburg, Russia )

the present paper contains an analysis of existing models of building up a geographic network of distribution of services based on independent resellers. We demonstrate that franchising is the best strategy.

Keywords:franchising, franchisor, franchisee, distribution of services
 

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Citation link:
Narkevich E. G. Importance of Franchising for commercialization of services // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№07. -С. 57-59
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