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Working out a pricing model for brand-name chocolate

Veselova Olga Vladimirovna  (National Research University Higher School of Economics, St. Petersburg)

the present paper contains an overview of main models of pricing. For brand-name chocolate we propose a five-level model that can be considered as a generalization of the three-level model proposed by Philip Kotler.

Keywords:price, model of pricing, five-level model
 

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Citation link:
Veselova O. V. Working out a pricing model for brand-name chocolate // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2012. -№07. -С. 33-36
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