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The direct marketing role in the planning of knitting goods sales volumes

Rozanova Valentina Nikolaevna  (Moscow State University of Technologies and Management)

Salenko Nina Iosifovna  (Moscow State University of Technologies and Management)

The essence and importance of direct marketing in the sale of knitted goods are disclosed. The basic communication purposes of direct marketing are exposure and the main findings of its communication characteristics are made.

Keywords:direct marketing, active sales, communication purposes, the volume of sales.
 

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Citation link:
Rozanova V. N., Salenko N. I. The direct marketing role in the planning of knitting goods sales volumes // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№01-02. -С. 30-31
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