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Consumer loyalty as a key factor in competition banks

Novikova Ksenia   (Perm State National Research University)

Andrianov Andrey   (Perm State Agricultural Academy)

In the article the role of customer loyalty in the competitiveness of banks was defines. The evaluation criteria of customer loyalty were studied. Evaluation customer loyalty for the selected criteria on the example of Sberbank of Russia was assessed.

Keywords:customer loyalty, competitive, competition, banking, leadership, satisfaction.

 

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Citation link:
Novikova K. , Andrianov A. Consumer loyalty as a key factor in competition banks // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№05-06. -С. 30-32
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