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Priority directions of higher educational establishment marketing system

Kel'bakh E. I.  (Perm State National Research University)

Kosyakova E. N.  (Perm State Agricultural Academy)

The article is devoted the problem of development of educational services marketing. Marketing meaningfulness is certain in the field of education. Advantages and distinguishing features of marketing of educational services are selected.

Keywords:marketing, educational sphere, consumer, educational service, higher educational establishment

 

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Citation link:
Kel'bakh E. I., Kosyakova E. N. Priority directions of higher educational establishment marketing system // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№05-06. -С. 20-21
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