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Modeling of marketing strategies for agricultural enterprises of ecological production of fruit and vegetables

Amelina Yulia Sergeevna  (Dnepropetrovsk State Agrarian University)

The current state and direction of development of traditional and organic vegetable and fruit growing in Ukraine are presented. A model of marketing strategy for enterprises of ecological production of vegetables, fruits and berries is offered. The target audience of eco-enterprises depending on their level of environmental development is characterized.

Keywords:eco-enterprise, vegetable and fruit growing, marketing strategy, economic development.
 

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Citation link:
Amelina Y. S. Modeling of marketing strategies for agricultural enterprises of ecological production of fruit and vegetables // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№09-10. -С. 3-7
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