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The purpose and tasks of advertising in tourism

Perishko Irina   (applicant of Drohobych State Pedagogical University by I. Franko)

Aspects of advertising on tourist services in the tourism activity are discussed in the article. The essence of the advertising and its tasks in the tourism industry are revealed. The purpose of advertising which is followed up the strategy of development of the tourism business and its marketing policy is justified.

Keywords:advertising, travel services, tourism industry, tourism enterprises, marketing.
 

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Citation link:
Perishko I. The purpose and tasks of advertising in tourism // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№11. -С. 21-24
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