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Merchandising retailer contemporary format

Zybin Oleg Sergeevich  (Ph.D, Professor, Chair of Commerce and International Business, St. Petersburg State University of Economics and Trade, St. Petersburg)

The article deals with the stages of development of merchandising in the trade, we give the basic definition of "merchandising" the ways of the merchandise on the commercial equipment on the trading floor, merchandising strategy disclosed by the retailer, proposed a method for the effective promotion of products offered on the trading floor.

Keywords:merchandising, commercial enterprise, merchandising strategies, product, display of goods
 

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Citation link:
Zybin O. S. Merchandising retailer contemporary format // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2013. -№12. -С. 59-65
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