The article investigates the output to market and promote innovative products in the Perm region. Issues of interaction with consumers producer, as well as problems within the firm relationship between the developers and the marketing department. As an example, consider creating innovation in the Perm region - a device for monitoring the state of the cardio- vascular system. Identified the most pressing problems faced by innovative enterprises promote their products. As a solution to difficulties encountered in the release of a new product on the market, offered one of the modern and affordable ways to promote through the website.
Keywords:product innovation; problems of moving; relationship of producer and consumer; market research; site as a promotional tool.
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