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The specifics of the implementation of an innovative product now

Maruschak I.   ()

Kuzyakin D.   ()

Shchennikova V.   ()

The article examines the theoretical and methodological bases of realization of innovative product now. The features innovative marketing research to identify consumer demand and unmet needs of consumers and their preferences. Particular attention is given to research activities in terms of return on research products and technologies, organizational innovation and institutional and organizational environment. Inform the development of a modular platform effectiveness of the new market for innovative products.

Keywords:Innovative Marketing, Modular Platform, economic profit, innovative products.

 

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Citation link:
Maruschak I. , Kuzyakin D. , Shchennikova V. The specifics of the implementation of an innovative product now // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2014. -№07-08. -С. 47-51
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