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Customer loyalty: essence and importance for a company

Botsman Kseniia O.  (National Research University Higher School of Economics)

Shatilova Anastasiya V.  (National Research University Higher School of Economics)

In this article the essence and the importance of customer loyalty for company are shown. The authors traverse customer loyalty both from marketing point of view and network economics point of view. The probable consequences appearing when companies abuse of customer loyalty are also shown.

Keywords:loyalty, customer loyalty, consumer trust, true loyalty, network approach.
 

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Citation link:
Botsman K. O., Shatilova A. V. Customer loyalty: essence and importance for a company // Современная наука: актуальные проблемы теории и практики. Серия: ЭКОНОМИКА и ПРАВО. -2015. -№03-04. -С. 8-11
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